Marketing system: An efficient
marketing system is essential for sustained agricultural
development. There are several factors which influence
the efficiency of fruit marketing including the rotting
of product, seasonal viability, quality, price and
location. Being perishable fruit and fluctuation in
price list, the business needs careful handling, quick
transport, sound packing and above all completion
of operations on time. It was investigated that 87
per cent of banana producers sell harvesting rights
of their farm to contractors.



